SoFi Reenters Crypto Market with Trading and Blockchain Remittances
SoFi Technologies is reigniting its cryptocurrency ambitions, reintroducing trading services and unveiling blockchain-based cross-border payments. The move comes less than a year after regulatory pressures forced a retreat from digital assets.
The platform now offers crypto trading and remittance services, with plans to expand into stablecoins, staking, and asset-backed borrowing. CEO Anthony Noto framed the rollout as foundational: "This is just day one," he said, signaling broader integration of blockchain and AI across SoFi's financial ecosystem.
Regulatory shifts in Washington appear to have enabled the strategic pivot. The remittance service will leverage crypto as an intermediary, converting fiat to digital assets for transfer before reconversion into local currency.
